IMEHLY – Moving Typography
design-estate first came across the extremely talented local typography artist Allison Ehly on instagram and immediately we where attracted by her depth and beauty of work that captures a varying mood.
We believe IMEHLY’s typography offers great depth and can personalise many creative projects. Think a gift for a client or friend; characterising your branding to specific product with something totally unique.
Her distinct typography is enhanced by a great understanding of style, composition and photography, with prints starting at the incredible price of $25.
We spoke to Ehly about how she sees her versatile brand interacting with different industries.
How do you describe your business?
IMEHLY started from a passion to create and celebrate creativity. I believe every person has talents, each of which is unique. At IMEHLY, we showcase a range of creative expressions and products alongside our very own hand-written typography. IMEHLY offers product styling and typography services.
The process usually involves handwriting a quote and taking a photo featuring several products with the handwritten quote.
What inspires you?
A lot of things actually. I find creativity in daily day-to-day things. I may be grocery shopping along the baking aisle and suddenly I get this spark of inspiration and I go hey maybe I can use this with that. I also get my inspiration from Instagram such as @_foodstories_, @acupofchic, @mimi_brune and many more.
Tell us something about you?
I really really love cafe/food photography. Where I sit, the lighting, the background, the table colour, the cutleries and the food is very important to me. I actually spend quite a lot of my time doing it when the food arrives. My husband hates it because his food would get cold and little bubbles starts to form in his coffee. But he is ALOT better now! Haha.
I also tend to order my meal base on how it looks rather than how it tastes. I’m more excited to take photos of the food than actually eating it sometimes. I always (without fail) scroll through images of the food on the internet before placing an order. That usually takes a while (another reason why the husband gets annoyed but I’ve figured a solution for this. I’ll do my ‘research’ which includes the food images, cafe interior etc before we leave the house)
What resources across any media that you turn to regularly for creative inspiration?
Instagram. I love creative photography and I do spend quite a lot of my time on Instagram just scrolling through creative shots and drawing inspiration from them.
Describe your dream commission – dream large?
My aim is to assist in promoting creatives/talents via social media. There is a lot of talents out there which needs to be discovered!
What is a great piece of advice you have received in life?
Don’t Wait For Inspiration, Just Create It. This is one of my favourite written quotes. I believe that in life, we just need to get on to it instead of just sitting around waiting for that ‘right moment’. That ‘right moment’ may not come or it may have come and gone and we don’t even realise it.